On a recent episode of the Steve Austin Show Dave Meltzer told a story that has stuck in my head ever since I listened to it. In the story he tells of a time that Paul Bosch called him to explain why his most recent show had low ticket sales. He had tons of reasons that people couldn't make it and as he told Dave the story, Dave started to almost feel sorry for him as he couldn't believe the laundry list of things that didn't go in his favor. That wasn't the point though. The point, and the lesson Bosch taught Meltzer that day, was that none of it really mattered. When it came down to it the people didn't want to see the match that Bosch put on in his main event and they spent their money on something else. People will always have excuses as to why something didn't do well, but when it comes down to it people will go out of their way to watch something they really want to watch.
I've been thinking about this story and how it ties into today's landscape a lot lately. It seems like it's true, isn't it? I know it is for me. I don't buy every pay-per-view, but when I do it's because I need to see it. (I don't stream. If you need to see something you should pay for it. If you don't need to see it, don't watch it.) I believe that there can be circumstances beyond "the two guys in the main event didn't work" as to why a show doesn't succeed, but overall I believe in what Bosch had to say. If you create a must see show, people will watch.
I bring this up today because the buyrates for Battleground are in and their bad. This week's Raw ratings are also in and they too are bad. Everyone has their own reasoning as to why (prices are too high, the "burial" of Daniel Bryan, the Authority, too many shows, three hour Raws, screwjob finishes) and they all have some merit behind them, but in the end I think it comes down to one thing: people didn't want to see these shows. Read More →